Bollywood icon Amitabh Bachchan is the brand icon for the tiger campaign. He will be with Vikram Chandra and Prannoy Roy through the day for the campaign.
Bollywood star Abhishek Bachchan has donated generously for the tiger cause. He also bid Rs 1 lakh for Amitabh Bachchan's sunglasses, which were up for grabs at the tiger auction.
Actor Neha Dhupia stressed upon the need to improve the lives of those saving tigers and thus pledged an undisclosed amount to save the national animal.